John Murphy
About John Murphy
John Murphy serves as the Chief Strategy Officer at Confiant Inc., where he focuses on enhancing the digital advertising ecosystem. With over 20 years of experience in the industry, he has held various leadership roles that emphasize ad quality and stakeholder trust.
Work at Confiant
John Murphy has served as the Chief Strategy Officer at Confiant Inc. since 2019. In this role, he focuses on creating a secure and trustworthy digital advertising ecosystem that benefits all stakeholders. He is responsible for establishing industry relations and partnerships to advance ad quality standards and best practices. Additionally, he oversees the execution of Confiant's product roadmap through a team of product managers, ensuring alignment with the company's strategic goals.
Education and Expertise
John Murphy holds a Bachelor of Arts in Economics from the University of California, San Diego. He furthered his education by obtaining a Master of Business Administration (MBA) from The Paul Merage School of Business at the University of California, Irvine. With over 20 years of experience in digital advertising, he specializes in marketplace quality, fraud prevention, and policy development.
Background
Before joining Confiant, John Murphy held various positions in the digital advertising industry. He worked at Overture as an Analyst in Search Quality from 1999 to 2002. He then joined Yahoo!, where he served in multiple roles, including Senior Manager of Policy and Compliance and Director of Publisher Quality. He also worked at OpenX as VP of Marketplace Quality and Sr. Director of Marketplace Quality. Additionally, he was Co-Chair of the Anti-Malware Working Group at the Trustworthy Accountability Group from 2016 to 2017.
Professional Experience
Throughout his career, John Murphy has held several key positions that contributed to his expertise in digital advertising. At Yahoo!, he progressed from Manager of Search Quality to Director of Search Marketplaces. His tenure at OpenX spanned six years, where he focused on marketplace quality. His roles have equipped him with a comprehensive understanding of ad quality standards and the importance of fraud prevention in the digital landscape.