Anass Maachou
About Anass Maachou
Anass Maachou is a Growth Manager specializing in Business Development Strategy International at Smart Solutions CX, with extensive experience in corporate culture change and digital service transformation. He has held various roles in prominent companies across Morocco and Spain, contributing significantly to business growth and strategic initiatives.
Current Role at Confidential
Anass Maachou serves as the Growth Manager and Business Development Strategy International at Confidential since 2022. In this role, he focuses on Smart Solutions CX, leveraging his expertise to drive growth and develop strategic initiatives. His work is centered in Gran Casablanca, Morocco, where he applies his extensive background in business development to enhance organizational performance.
Previous Experience at Atento
Anass Maachou worked at Atento in various capacities from 2006 to 2010. He started as an Operador de servicios de atención al cliente, then progressed to Team Manager and Team Service Controller. His tenure at Atento spanned multiple locations in Morocco, including Tétouan and Tanger-Asilah. During this time, he gained valuable experience in customer service operations and team management.
Educational Background
Anass Maachou has a diverse educational background. He studied at ThePower Business School, earning a Master of Technology (MTech) in Empresa, gestión, marketing y disciplinas afines from 2020 to 2022. He also holds a Bachelor's degree (BTech) from IES Juan de la Cierva, completed between 2002 and 2004. Additionally, he obtained a Ciclo Formativo de Grado Medio in Técnico en instalaciones eléctricas y automáticas from 2000 to 2002 and another in Técnico de instalaciones electrónicas de bajo consumo from 2002 to 2003.
Leadership in Technological Solutions
Anass Maachou played a significant role in the implementation of Viatek Group in Morocco in 2011. His efforts contributed to establishing the company as a leader in technological solutions for the BPO sector in Spain and North Africa. He also led the creation of a network of 14 call centers for outbound campaigns while at Instalvia in 2010, demonstrating his capability in operational expansion and strategic development.
Founding of ELEFILEC Project
In 2019, Anass Maachou founded and consolidated the ELEFILEC project, which initially began in 2014. The project focuses on providing technological consultancy, drawing from his extensive experience in various roles within the industry. This initiative reflects his commitment to fostering innovation and delivering strategic solutions in the technology sector.