Anubhav Khanna
About Anubhav Khanna
Anubhav Khanna is the Head of Marketing at a confidential company in Dubai, specializing in brand building and awareness campaigns. With a background in digital marketing and a strong focus on performance optimization, he has successfully led teams and managed substantial marketing budgets.
Current Position at Confidential
Anubhav Khanna currently serves as the Head of Marketing at Confidential, a role he has held since 2023 in Dubai, United Arab Emirates. In this position, he focuses on brand building and awareness campaigns, overseeing the conceptualization and adaptation of brand strategies. His responsibilities include managing a marketing budget that ranges from $2 million to $8 million monthly, depending on upcoming events.
Previous Experience in Marketing
Prior to his current role, Anubhav Khanna held several key positions in marketing. He worked at ITC Limited as Assistant Manager in e-Commerce & Digital Marketing from 2013 to 2018 in Gurgaon, India. He then transitioned to Seawings LLC as Head of Digital Marketing & eCommerce from 2018 to 2020 in Dubai. He also served as Marketing Director Dy. at PMI for three months in 2022 and as Head of Marketing at PMI from 2021 to 2022, both in Dubai.
Educational Background
Anubhav Khanna earned his Master of Business Administration (MBA) with a focus on Marketing and Finance from the International Management Institute (IMI) from 2011 to 2013. He also holds a Bachelor of Technology (B.Tech.) in Textile Chemistry from The Technological Institute of Textiles & Sciences, where he studied from 2003 to 2007.
Leadership and Team Management
In his marketing roles, Anubhav Khanna has demonstrated strong leadership skills. He leads a core team of over 15 individuals, supported by an additional 20 team members. His experience includes launching approximately 7-8 large-scale websites from scratch to full-fledged functionalities, showcasing his capability in managing complex projects.
Specializations and Skills
Anubhav Khanna specializes in market entry strategy, including feasibility analysis and market research. He has a passion for paid advertising, particularly in search engine marketing and media buys. His expertise also includes optimizing performance marketing to enhance returns and utilizing digital analytics for data interpretation.