Assia Lahlou
About Assia Lahlou
Assia Lahlou is a Cheffe de Projet MOA B2B with expertise in digital project management and marketing. She has a strong background in artificial intelligence and strategic marketing, and she actively works to enhance project efficiency and collaboration.
Work at Confidential
Assia Lahlou currently holds the position of Cheffe de Projet MOA B2B at Confidential, where she has been employed since 2023. In this role, she actively defines project objectives and supports the MOA to ensure a shared understanding of functional specifications among partners. She conducts thorough analyses of project impacts on work processes and proposes improvements to enhance efficiency. Assia also organizes and leads kick-off meetings to facilitate strategic communication and collaboration on projects.
Education and Expertise
Assia Lahlou studied at ALX Academy, where she focused on artificial intelligence and achieved the AiCE – AI Career Essentials certification. She also holds a Master en Strategic Marketing & Digital from Université Internationale de Rabat, which she completed from 2019 to 2021. Her educational background equips her with a strong foundation in both marketing and digital technologies, enhancing her capabilities in project management and digital strategy.
Previous Experience
Before her current role, Assia worked as Chargée Marketing Digital at Confidential from 2021 to 2022. In this position, she gained valuable experience in digital marketing strategies. Additionally, she completed a marketing internship at Nissan Maroc in 2021, where she was involved in various marketing initiatives for one month. Her work experience spans both Morocco and France, contributing to her comprehensive expertise in the digital project lifecycle.
Skills and Adaptability
Assia Lahlou possesses a strong ability to adapt quickly to changes and continuously learns new skills to keep up with the latest digital trends. This adaptability is crucial in the fast-paced digital environment, allowing her to remain effective in her role and contribute to project success. Her skills in project management, digital marketing, and strategic communication support her efforts in leading projects and enhancing team collaboration.