Dr. Mohammad Sadik Ph.D, MBA, Fcim (Uk)
About Dr. Mohammad Sadik Ph.D, MBA, Fcim (Uk)
Dr. Mohammad Sadik is a seasoned Director of Sales & Marketing with extensive experience across various regions including Saudi Arabia, the Middle East, North Africa, and Europe. He has successfully implemented consumer promotions, streamlined sales operations, and transformed localized brands into international players.
Current Role and Responsibilities
Dr. Mohammad Sadik serves as the Director of Sales & Marketing at a confidential company since 2020. In this role, he has implemented regional consumer promotions that have significantly enhanced brand awareness. He has streamlined sales operations to improve the efficiency of the sales force and has led a team of over 200 professionals across Saudi Arabia, the Middle East, North Africa, and Europe. His leadership has been pivotal in transforming a localized brand into an international player through strategic initiatives.
Previous Experience
Dr. Sadik has a diverse professional background. He began his career as a Sales Executive at Sangam Dairy from 1995 to 1998 in Andhra Pradesh, India. He then worked at Procter & Gamble as a Business Unit Manager from 2000 to 2004 in the UAE and Oman. Additionally, he served as Category Marketing Manager at Nada - ندى from 2008 to 2014 in Saudi Arabia. His extensive experience spans various roles that have contributed to his expertise in sales and marketing.
Education and Expertise
Dr. Sadik holds a Doctor of Philosophy (PhD) in Management from SunRise University Alwar, which he completed from 2019 to 2023. He also earned an MBA in Marketing from the University of Madras between 1998 and 2000. Furthermore, he studied at CIM | The Chartered Institute of Marketing, enhancing his knowledge and skills in marketing strategies and practices.
Achievements in Sales and Marketing
Dr. Sadik has made significant contributions to sales and marketing throughout his career. He addressed challenges in the Fresh Juice business by implementing price point corrections and aggressive marketing strategies, resulting in a 20% growth. He improved institutional and bulk sales through strategic planning and execution. Additionally, he expanded the retail network by adding 32% new outlets, significantly increasing the base of operations.
Strategic Planning and Development
Dr. Sadik developed a five-year strategic commercial plan and Go-To-Market strategy for a new mega food project. His ability to create and implement effective strategies has been instrumental in driving growth and enhancing market presence. His focus on strategic initiatives has positioned brands for success in competitive markets.