Fadi El Hoot
About Fadi El Hoot
Fadi El Hoot serves as the Group Head of Marketing at a confidential company in Riyadh, Saudi Arabia, where he has worked since 2019. He holds an MBA in Marketing and has extensive experience in strategic marketing, digital strategies, and team management.
Current Role and Responsibilities
Fadi El Hoot serves as the Group Head of Marketing at a confidential organization in Riyadh, Saudi Arabia, a position he has held since 2019. In this role, he manages a marketing budget of $2 million and is responsible for developing and executing a five-year strategic marketing plan that aligns with Saudi Arabia's Vision 2030. His focus areas include culture, public relations, and technology. He has also restructured the marketing department into distinct sections, including digital marketing, operations, customer experience, call center, and community marketing.
Professional Experience
Fadi El Hoot has a diverse professional background in marketing and sales. Prior to his current role, he co-founded a stealth startup focused on SaaS from 2020 to 2022. He also held positions such as Head of Marketing at Ahmed Abdulwahed Company and Marketing Strategy Consultant for Food & Entertainment Co. His earlier experience includes roles at Arab Computers Ltd. as Sales Manager and Sales & Marketing Manager, as well as Brands & Marketing Director at VIAArabia.
Education and Expertise
Fadi El Hoot has a strong educational foundation in marketing and technology. He earned a Master of Business Administration (MBA) in Marketing from The American University in London, where he studied from 2004 to 2007. He also holds a Bachelor's degree in Computer Engineering from the same institution, completed between 2000 and 2002. Additionally, he has pursued further studies in digital marketing and digital strategies for business, enhancing his expertise in leading next-generation enterprises.
Strategic Initiatives and Achievements
In his current role, Fadi El Hoot has established long-term partnerships with key industry players, including government organizations and financial institutions. He initiated a big-data project aimed at building a comprehensive customer database and profile. His strategic marketing initiatives have led to a 35% improvement in return on investment (ROI), a 25% increase in user retention rates, and a 15% reduction in marketing costs.
Technical Skills and Tools
Fadi El Hoot utilizes various tools and technologies to enhance his marketing strategies. He employs Oracle RightNow, Zoho, and Hootsuite, along with share of voice solutions like Crowed Analyzer and Lucidya. His technical skills support his ability to implement effective marketing campaigns and measure their success.