Larissa Gonzales, MBA Marketing
About Larissa Gonzales, MBA Marketing
Larissa Gonzales is a General Manager with extensive experience in product marketing and management across various banking institutions and e-commerce platforms. She holds multiple MBA degrees and has successfully implemented market strategies and product development processes throughout her career.
Current Position as General Manager
Larissa Gonzales has held the position of General Manager at a confidential organization since 2020. In this role, she has focused on initiatives that promote a borderless economy, curating retail collections that meet the needs of the target market. Her leadership emphasizes inclusivity and confidence in product offerings.
Previous Experience in Banking and Marketing
Larissa Gonzales has extensive experience in the banking sector. She worked at Banco de Oro, Universal Bank, Inc. as a Senior Product Manager from 2006 to 2010. During her tenure, she recommended and implemented a market development strategy that involved simulating market tests. Prior to that, she served as a Product Associate in Consumer Marketing at Bank of the Philippine Islands from 1996 to 2001. Her experience also includes roles at Rizal Commercial Banking Corporation and Maybank, where she led product marketing management and consumer products respectively.
Educational Background and Qualifications
Larissa Gonzales holds multiple degrees in business administration. She achieved her Master of Business Administration (MBA) with a concentration in Marketing from Keller Graduate School of Management in New York City from 2011 to 2013. She also completed an MBA at Ateneo de Manila University, where she was recognized on the Dean's List. Additionally, she studied Strategic Marketing at the Asian Institute of Management and earned a Bachelor of Arts in Organizational Communication from the University of the Philippines.
Marketing Strategies and Campaigns
Throughout her career, Larissa Gonzales has developed and executed various marketing strategies. She optimized A+ content on Lazada PH by incorporating relevant keywords and hashtags to enhance traffic and conversion rates. She actively participates in significant Lazada campaigns, such as 11.11 and Women’s Festival, and has conceptualized local and national events over a span of 13 years. Her approach includes utilizing customer insights to drive innovation and define brand value propositions.
Product Development and Innovation
Larissa Gonzales has implemented a stage gate product development process within cross-functional teams for nine years. She has initiated strategic partnerships and co-op advertising promotions to enhance product visibility and market reach. Her focus on the Voice of the Customer has enabled her to glean insights that inform product innovation and marketing strategies.