Liana Farini
About Liana Farini
Liana Farini serves as the Head of Sales, Merchandising and Operations, with extensive experience in retail and e-commerce management across multiple regions. She has managed over 50 stores and oversees operations in fulfillment centers located in Europe, the United States, and Asia.
Current Role and Responsibilities
Liana Farini serves as the Head of Sales, Merchandising, and Operations at a confidential company since 2019. In this role, she is responsible for overseeing the operational management of three fulfillment centers located in Europe, the United States, and Asia. She successfully manages over 50 stores across the Middle East, Europe, the United States, Canada, and Australia. Additionally, she oversees more than 10 showrooms, agents, and distributors in Europe, the United States, and Australia.
Previous Experience in Operations and Brand Management
Prior to her current position, Liana Farini worked at Green Bird as Operations and Brand Manager for five months in Abu Dhabi, UAE, in 2011. She also held a role at a confidential company as eCommerce-Marketing-Event and VM from 2018 to 2019 for seven months in the United Arab Emirates. Additionally, she served as Retail and eCommerce Territory Manager at the same confidential company for five months in Cyprus and Greece in 2019.
E-commerce Expertise
Liana Farini utilizes various e-commerce platforms, including Shopify, Joor, and Zedonk, to enhance online retail operations. Her experience in e-commerce is complemented by her previous roles that involved marketing and event management, contributing to her comprehensive understanding of the digital retail landscape.
Educational Background
Liana Farini studied at Kingston University in London, U.K., where she earned a Bachelor's degree in Economics from 1996 to 1999. This educational foundation has equipped her with the analytical skills necessary for her roles in sales and operations management.
Long-term Experience in Business Development
Liana Farini has extensive experience in business development, having worked as Export and Business Development Manager at EURICOM HELLAS S.A. from 2000 to 2007 in Thessaloniki, Greece. This seven-year tenure provided her with valuable insights into market expansion and strategic growth initiatives.