Liyana O.
About Liyana O.
Liyana O. serves as the Director of Go To Market Governance, Trust & Safety, bringing over 15 years of experience in product, policy, marketing, and operations leadership within the Trust & Safety sector. She is proficient in multiple programming languages and has held significant roles at organizations such as ByteDance, Kuaishou Technology, and the United Nations Youth Associations Network.
Current Role in Go-to-Market Governance
Liyana O. serves as the Director of Go-to-Market Governance, Trust & Safety at Confidential since 2022. In this role, she focuses on assessing and communicating regulatory impacts to facilitate market entry, expansion, and operational longevity. Her strategic approach emphasizes the importance of Trust & Safety as a competitive growth advantage across various sectors, including short-form video, entertainment, social media, e-commerce, and fintech.
Previous Experience in Trust & Safety
Liyana O. has extensive experience in the Trust & Safety domain, having worked at ByteDance and TikTok in Trust and Safety Product and Policy roles from 2020 to 2021. She also held a position at Kuaishou Technology, focusing on Trust & Safety for South Asia and Southeast Asia from 2021 to 2022. Additionally, she contributed to the Trust & Safety Professional Association as part of the Misinformation & Disinformation Working Group and the Elections Integrity Working Group from 2022 to 2023.
Leadership Roles in Non-Profit Organizations
Liyana O. has held significant leadership roles within non-profit organizations. She served as the Director of Fundraising and Investor Relations at UNYANET - United Nations Youth Associations Network from 2016 to 2018. Prior to that, she was the Head of Marketing and Public Relations at the same organization from 2014 to 2016. Her work in these roles contributed to enhancing the organization's outreach and engagement.
Educational Background and Skills
Liyana O. possesses proficiency in multiple programming languages and tools, including SQL, STATA, R, Python, Javascript, HTML, and CSS. Her language skills include fluency in English and Malay/Bahasa Melayu, with working proficiency in Indonesian/Bahasa Indonesia and basic proficiency in Chinese Mandarin (HSK 2). This diverse skill set supports her effectiveness in product, policy, marketing, and operations leadership.
Professional Experience Overview
With over 15 years of experience, Liyana O. has developed a robust background in product, policy, marketing, and operations leadership within the Trust & Safety sector. Her career trajectory includes significant roles across various organizations, where she has leveraged her expertise to drive strategic initiatives and enhance organizational effectiveness.