Nachwa Kamel
About Nachwa Kamel
Nachwa Kamel is a Digital Media Buyer with extensive experience in analyzing demographics and consumer behavior to optimize advertising campaigns. She has held various positions in digital marketing and has a strong educational background in Economic and Agribusiness Management, Business Administration, and Digital Marketing.
Current Role as Digital Media Buyer
Nachwa Kamel currently holds the position of Digital Media Buyer at Confidential, a role she has been in since 2020. In this capacity, she focuses on ensuring that advertisements run accurately, effectively communicating the desired media message to consumers. She analyzes demographics, media usage, psychographics, and buying patterns to define target audiences and campaign requirements. Her responsibilities also include conducting research on industry developments, new opportunities, and competitors' activities to inform campaign strategies.
Previous Experience in Digital Media
Prior to her current role, Nachwa Kamel gained valuable experience in digital media and marketing. She worked as a Digital Marketing Executive at Agency.com from 2017 to 2018, and as a Digital Marketing Support at Nice One for five months in 2018. Additionally, she served as a Digital Media Specialist at icealex from 2016 to 2017. Her work in these positions has contributed to her expertise in analyzing sales, profitability, and competition across various platforms.
Educational Background
Nachwa Kamel has a strong educational foundation in business and digital marketing. She earned a Bachelor's Degree in Economic and Agribusiness Management from Alexandria University, studying from 2011 to 2015. She furthered her education by obtaining a Diploma in Business Administration and Management from the same university between 2018 and 2019. Additionally, she completed a Diploma of Education in Digital Marketing at the Information Technology Institute (ITI) in 2017.
Role as Product Owner at ShopiKhan
From 2018 to 2020, Nachwa Kamel worked as a Product Owner at ShopiKhan. In this role, she was responsible for overseeing product development and ensuring alignment with market needs. Her experience in this position helped her develop skills in managing product strategies and understanding consumer behavior.