Nancy Kapoor
About Nancy Kapoor
Nancy Kapoor is a Digital Marketing Manager with a strong background in driving digital strategies and enhancing lead generation in the cybersecurity sector. She has successfully launched initiatives that significantly increased social media engagement and has extensive experience in various digital marketing roles across multiple organizations.
Current Role and Responsibilities
Currently, Nancy Kapoor serves as a Digital Marketing Manager at Confidential in Tokyo, Japan. In this role, she is responsible for driving a comprehensive digital strategy that has led to significant increases in lead generation for global cybersecurity leaders in 2023. She has successfully launched a LinkedIn initiative, which gained over 40,000 new followers on the company's campaign page within six months. Additionally, she has piloted a new Digital Marketing Assistant Program, where she conducts interviews and provides training in SEO fundamentals.
Previous Work Experience
Nancy Kapoor has extensive experience in digital marketing, having worked in various roles across multiple organizations. She was a Senior Digital Marketing Associate & Marketer at Grazitti Interactive from 2017 to 2022. Prior to that, she held positions such as Digital Marketing Manager at TR Software Group for six months in 2014-2015, Inbound Marketing Manager at Net Solutions for three months in 2022, and Deputy Digital Marketing Manager at Designhill from 2015 to 2016. She also worked as Manager - SEO at Dentsu Aegis Network for one year in 2012-2013.
Educational Background
Nancy Kapoor completed her Master of Computer Applications (MCA) at Glocal University from 2013 to 2016. She also holds a Bachelor's degree in Computer/Information Technology Administration and Management from DAV Institute of Engineering and Technology, which she completed from 2003 to 2007. Additionally, she earned another Bachelor's degree in Information Technology from Punjab Technical University during the same period.
Digital Marketing Initiatives
Throughout her career, Nancy Kapoor has implemented various digital marketing initiatives that have enhanced brand presence and engagement. She set up social media listening and organic management processes for markets in the US, Japan, and India, which improved social media as a support engine. Furthermore, she has integrated a 360-degree approach to marketing campaigns, effectively combining multiple digital customer touchpoints to enhance brand storytelling in both B2B and B2C contexts.