Niveen El Tohamy
About Niveen El Tohamy
Niveen El Tohamy serves as the Head of Ecommerce and Business Development at a confidential company in Egypt. With over a decade of experience in digital marketing and e-commerce, she has developed expertise in market research, data analysis, and online marketing strategies.
Current Role in Ecommerce and Business Development
Niveen El Tohamy serves as the Head of Ecommerce and Business Development at a confidential organization since 2021. In this role, she is responsible for driving the business plan process, which includes budgeting, forecasting, and profit and loss management. Her expertise extends to developing and executing strategic online marketing plans for web-based businesses, ensuring the effective management of website operations, social media accounts, and online advertising.
Previous Experience in Ecommerce Management
Prior to her current position, Niveen worked as an Ecommerce Manager at BTC - EGYPT from 2020 to 2021. She also held the role of Ecommerce Project Manager at EG GATE from 2017 to 2020 and served as a Digital Marketing Manager at Ibnsina Pharma from 2016 to 2017. Her experience includes overseeing operations related to order management, logistics, and customer service, as well as developing new online marketing strategies.
Educational Background
Niveen completed her Bachelor's Degree in Commerce at Ain Shams University from 1996 to 2000. Prior to that, she achieved her High School diploma in Kuwait, where she studied from 1984 to 1996. This educational foundation has supported her career in ecommerce and digital marketing.
Freelance Digital Marketing Consulting
Since 2015, Niveen has been working as a Digital Marketing Consultant and Ecommerce Consultant on a freelance basis. Her consulting work has spanned various industries, leveraging her strong analytical skills and expertise in market research and data analysis, including customer lifetime value (LTV) and CRM analysis.
Diverse Industry Experience
Niveen has over 10 years of experience in digital marketing across multiple industries, including retail, tourism, real estate, pharmaceuticals, food and beverage, and entertainment. Her diverse background enables her to apply her skills effectively in different market contexts, enhancing her contributions to ecommerce initiatives.