Prachi Aggarwal
About Prachi Aggarwal
Prachi Aggarwal is a Senior Analyst with a background in Computer Software Engineering, holding a BCA and an MCA from Indira Gandhi National Open University. She has extensive experience in digital marketing, data analytics, and SEO, having worked in various roles across multiple companies since 2014.
Work at Confidential
Currently, Prachi Aggarwal serves as a Senior Analyst at Confidential, a position she has held since 2021. In this role, she performs active channel partners analysis to enhance competitive positioning, product utilization, and marketing return on investment (ROI). Her responsibilities include generating reports and providing insights that inform strategic decisions. Prior to her current role, she worked as an SEO Trainee at the same organization in 2016, where she gained foundational experience in search engine optimization.
Education and Expertise
Prachi Aggarwal holds a Bachelor of Computer Applications (BCA) degree, which she earned from Indira Gandhi National Open University from 2013 to 2017. She further advanced her education by obtaining a Master of Computer Applications (MCA) from the same institution, completing her studies from 2017 to 2020. Her academic background in computer software engineering provides her with a solid foundation for her analytical and technical roles in the digital marketing and data analytics fields.
Professional Background
Prachi Aggarwal has a diverse professional background in digital marketing and data analytics. She worked at SYREX INFOSERVICES (INDIA) PRIVATE LIMITED as an HTML Editor from 2014 to 2015. Subsequently, she joined Genpact as an IT Service Provider from 2015 to 2016. She then transitioned to Collegedunia, where she served as a Data Researcher and SEO Executive from 2016 to 2018. Following this, she held a position at SunTec India as a Senior Digital Marketing professional in 2019, and later worked at Publicis Sapient as a Data Analyst from 2019 to 2021.
Achievements in Digital Marketing
Throughout her career, Prachi Aggarwal has made significant contributions to digital marketing initiatives. She recommended changes to website architecture, content, and linking strategies to enhance SEO positions for target keywords. Additionally, she utilized Google Analytics to build custom dashboards and provide recommendations based on digital marketing performance. Her expertise in data analytics tools such as Power BI, R, Python, SQL, Alteryx, Tableau, and Datorama has enabled her to develop automated and interactive dashboards for internal departments.
Data Analysis and Reporting Skills
Prachi Aggarwal possesses strong data analysis and reporting skills. She is responsible for generating reports on Salesforce and performing financial forecasting to assess performance. Her analytical capabilities include analyzing total capacity, lifetime revenue, and opportunities won, which help identify risks and opportunities. She has played a key role in building an analytics strategy that aligns with digital marketing goals, ensuring the implementation of SEO best practices.