Sumaa Murthy
About Sumaa Murthy
Sumaa Murthy is a Digital Marketing Manager with three years of experience at a confidential company in the United Arab Emirates. She has a background in programmatic advertising and omnichannel marketing strategies, and has previously worked for Larsen & Toubro and Wipro.
Work at Confidential
Sumaa Murthy has been serving as the Digital Marketing Manager at Confidential since 2021. In this role, she leads the development and execution of comprehensive digital marketing campaigns aimed at enhancing return on investment (ROI) and engagement. Her responsibilities include collaborating with design teams to ensure brand consistency and optimize customer experience across all digital touchpoints. She employs various digital marketing technologies and platforms to execute campaigns effectively.
Previous Employment History
Before her current position, Sumaa Murthy worked at Larsen & Toubro as a National Commercial Executive from 2011 to 2012 in Mysore. Following that, she served as a Service Coordinator for Incident and Change Management at Wipro from 2012 to 2014, also in Mysore. These roles contributed to her understanding of commercial operations and service management.
Education and Expertise
Sumaa Murthy has a solid educational background in marketing. She completed her SSLC at Nirmala Convent in Mysore and earned a Bachelor of Business Management (BBM) from SBRR Mahajana First Grade College, Jayalakshmipuram. She further advanced her studies by obtaining a Master of Business Administration (MBA) in Marketing from the University of Mysore. Her expertise includes programmatic advertising and omnichannel marketing strategies.
Digital Marketing Services
Sumaa Murthy founded Savoir Online Marketing Services LLP, which specializes in providing digital marketing services. She utilizes platforms such as Google Ad Manager, Facebook Ads Manager, and LinkedIn Campaign Manager to execute marketing campaigns. Additionally, she employs advanced analytics tools like Google Analytics and Google Optimize for performance tracking and optimization.
Influencer and Technology Management
In her role, Sumaa Murthy develops and manages relationships with influencers to enhance brand reach and credibility. She regularly evaluates and recommends new digital marketing technologies for implementation, ensuring that her strategies remain current and effective in a rapidly evolving digital landscape.