Theodosis Lapatas
About Theodosis Lapatas
Theodosis Lapatas is a Marketing Director with extensive experience in digital marketing and brand management. He holds multiple MBA degrees and has worked in various marketing roles across several companies, focusing on innovation and customer engagement.
Current Role at Confidential
Theodosis Lapatas serves as the Marketing Director at Confidential since 2023. In this role, he oversees the marketing strategy and initiatives, focusing on cost-effectiveness and return on investment. He is responsible for managing the full marketing profit and loss (P&L) and cultivating a high-performance environment within the marketing team. His leadership extends to a diverse group of marketing professionals located in various global regions, including Dubai, Cyprus, and Greece.
Previous Experience in Marketing
Prior to his current position, Theodosis Lapatas held several key roles in the marketing sector. He worked at ZuluTrade in various capacities, including Affiliate Program Manager, Digital Marketing Manager, and Head of Affiliates from 2017 to 2023. He also served as a Senior Marketing and Communications Officer at The Signal Group from 2020 to 2022. His experience includes enhancing customer engagement and contributing to company growth through innovative marketing strategies.
Educational Background
Theodosis Lapatas has a strong educational foundation in business and marketing. He studied at the National Technical University of Athens, where he earned a Master of Business Administration (MBA) from 2012 to 2014. He also attended the Athens University of Economics and Business for an MBA in Business/Managerial Economics during the same period. Additionally, he completed studies at the Growth Hacking Academy in 2019 and the Content Marketing Academy in 2018, focusing on advanced content marketing.
Early Career and Development
Theodosis Lapatas began his career in the marketing field at Evomedica, where he worked as a Sales and Marketing Manager from 2008 to 2013. He later joined Linkwise as an International Sales Executive from 2013 to 2015. His early experiences provided him with a solid foundation in sales and marketing, which he has built upon throughout his career.
Key Contributions and Initiatives
Throughout his career, Theodosis Lapatas has played a significant role in various marketing initiatives. He was instrumental in launching a new brand aimed at providing a frictionless trading experience in the online trading sector. His focus on innovation and inclusivity within marketing teams has contributed to the successful implementation of novel marketing approaches and customer engagement strategies.