Yousuf Shamsi
About Yousuf Shamsi
Yousuf Shamsi is the Head of Retail Marketing & Sales at a confidential company, with extensive experience in retail marketing across various leading technology firms. He holds an MBA and a BBA from Himalayan University and specializes in B2B, B2C, and D2C strategies, managing a diverse portfolio across the MEA region.
Current Role at Confidential
Yousuf Shamsi serves as the Head of Retail Marketing & Sales at Confidential since 2022. In this role, he oversees marketing strategies and sales initiatives across a diverse portfolio that includes 15 distributors and retailers, managing operations in over 10 countries and up to 7500 stores in the MEA region. His responsibilities include leading a team of 10 managers, 15 trainers, and over 600 sales personnel, focusing on enhancing retail performance and driving sales growth.
Previous Experience in Retail Marketing
Prior to his current position, Yousuf Shamsi held several key roles in retail marketing. He worked at HONOR as Senior Manager - Retail Marketing & Training - MEA for 11 months in 2021. Before that, he was with Samsung Electronics as Retail Marketing & Training Manager - GCC from 2012 to 2018, where he contributed to the company's marketing strategies for six years. He also served as Retail Marketing Manager – MENA at Hisense Middle East FZE from 2018 to 2020 and as Senior Manager - Retail Marketing & Training - MEA at Huawei from 2020 to 2021.
Educational Background
Yousuf Shamsi completed his Master of Business Administration (MBA) with a focus on Strategic Marketing at Himalayan University. He also holds a Bachelor of Business Administration (BBA) in International Marketing from the same institution. His academic background provides a solid foundation for his expertise in business and marketing development.
Specializations and Certifications
Yousuf Shamsi specializes in B2B, B2C, and D2C business strategies, with a particular emphasis on P&L management. He holds multiple certifications in strategic business domains, which enhance his capabilities in business and marketing development. Additionally, he is recognized as a certified business consultant for startups and leaders, focusing on innovation and transformation in business strategies.
Leadership and Team Management
In his current role, Yousuf Shamsi leads a diverse team that includes 10 managers, 15 trainers, and over 600 sales personnel. His leadership is instrumental in driving the performance of the retail marketing team and ensuring effective training and development of sales staff across the MEA region.