Caroline Lind
About Caroline Lind
Caroline Lind is a Marketing Technologist at Configura since 2021, with a strong background in customer communication and marketing automation. She has over 15 years of experience in global marketing for subscription-based IT solutions and has held various roles in different organizations throughout her career.
Work at Configura
Caroline Lind has been employed at Configura as a Marketing Technologist since 2021. In this role, she focuses on enhancing customer engagement and retention through automated onboarding email programs and user nurture programs. Her expertise in marketing technology supports Configura's initiatives in the subscription-based IT solutions sector.
Previous Roles and Experience
Before joining Configura, Caroline Lind held various positions at Näringslivscentrum i Åtvidaberg AB, where she served as Vice President from 2019 to 2021 and as a Board Member from 2018 to 2019. She also worked at Projectplace in multiple roles, including Customer Development Manager and Retention Manager, from 2009 to 2014. Additionally, she has experience as a marketing consultant and business owner at Honungsbyrån AB since 2016.
Education and Expertise
Caroline Lind studied Web Design at Nackademin from 2002 to 2004 and earned a Diploma in Graphic Design from Martin College in 2000. She also studied International Business at Linköping University from 1996 to 1997. Her educational background complements her extensive experience in customer communication and marketing automation, including platforms like Salesforce.com and Hubspot.
Marketing Specializations
Caroline Lind specializes in creating automated onboarding email programs and user nurture programs. She has a strong focus on customer engagement and retention strategies, leveraging her over 15 years of experience in global marketing for subscription-based IT solutions. Her skills include setting up and integrating various marketing automation platforms.
Background in Customer Communication
Caroline Lind has a solid background in customer communication, which includes writing newsletters and managing customer lifecycle programs. Her experience in this area supports her current role in marketing technology, where effective communication is essential for enhancing customer relationships and driving engagement.