Isabella Mark
About Isabella Mark
Isabella Mark serves as the VP and Head of Global Marketing at Confluence, where she has worked since 2022. With a strong background in marketing leadership across various financial and technology firms, she specializes in enhancing marketing strategies through data integration.
Work at Confluence
Isabella Mark serves as the VP and Head of Global Marketing at Confluence, a position she has held since 2022. In this role, she leads marketing initiatives that emphasize both organic growth and strategic acquisitions. Her expertise includes integrating proprietary and third-party datasets to enhance marketing strategies. Additionally, she contributes to the development of actionable data, insights, and workflow solutions for global asset managers and allocators. Mark plays a key role in delivering marketing solutions that support complex decision-making across a wide range of financial products.
Previous Experience in Marketing
Prior to her current role at Confluence, Isabella Mark held several significant positions in marketing. She worked at Investment Metrics as VP and Head of Marketing from 2020 to 2022. Before that, she was with Broadridge as VP and Head of Marketing for the Global Technology and Operations Business from 2015 to 2018. Mark also served as Director of Global Solution Management at Unisys for ten years, from 2003 to 2013, and held leadership roles at Dun & Bradstreet and Bowne.
Education and Expertise
Isabella Mark earned a Bachelor of Science degree in Computer Science from New York University. She furthered her education by completing the IBM Executive and Management Program, focusing on Executive Leadership, Management, Marketing, Solution Selling, Financial, and Project Management. Additionally, she attended The Wharton School, where she completed the Securities Industry Institute Executive Program. Her educational background supports her extensive expertise in marketing and technology integration.
Career Timeline
Isabella Mark's career spans several decades, beginning with her role as a Marketing Manager at IBM from 1995 to 1999. She then transitioned to Dun & Bradstreet, where she served as Leader/VP of Market Support for e-Commerce from 2000 to 2002. Following that, she was SVP of Strategic Marketing at Bowne for one year. Mark continued her career at Unisys for ten years before moving to Broadridge and then Investment Metrics. She joined Confluence in 2022.