Michelle Earp
About Michelle Earp
Michelle Earp serves as the Head of Global Marketing at Confluence, where she has worked since 2019. She has extensive experience in marketing roles at StatPro and Nashua Mobile, and she holds a Bachelor of Commerce degree from the University of Johannesburg.
Current Role at Confluence
Michelle Earp serves as the Head of Global Marketing at Confluence, a position she has held since 2019. In this role, she is responsible for overseeing the global marketing strategy and initiatives for the company. Her focus includes enhancing brand visibility and driving engagement through various marketing channels. Earp's leadership in marketing aims to align with the company's objectives and foster growth in the competitive landscape.
Previous Experience at StatPro
Prior to her current role, Michelle Earp held multiple positions at StatPro, where she worked from 2015 to 2019. She began as a Marketing Executive and progressed to Event Marketing Specialist, Senior Marketing Specialist, Global Marketing Manager, and ultimately Global Head of Marketing. During her tenure, she coordinated events, developed communication strategies for mergers and acquisitions, and managed marketing initiatives that contributed to the company's growth.
Educational Background in Marketing
Michelle Earp obtained her Bachelor of Commerce (B.Com.) degree in Marketing from the University of Johannesburg, studying from 2009 to 2011. She furthered her education by completing a BComHons in Marketing at the same institution from 2012 to 2013. Her academic background provided her with a solid foundation in marketing principles and strategies, which she has applied throughout her career.
Event Coordination and Communication Strategy
In her previous roles, Michelle Earp coordinated a variety of events, ranging from industry conferences to executive roundtable dinners. These efforts aimed to enhance brand awareness and establish thought leadership within the industry. Additionally, she led communication strategies for mergers and acquisitions, managing both internal and external communications to ensure clarity and alignment during transitions.
Content Development and Digital Marketing
Michelle Earp has developed and managed a comprehensive content calendar that includes thought leadership articles, blogs, case studies, and sales enablement collateral. She has utilized marketing automation platforms to execute digital marketing campaigns and manage social media strategies, demonstrating her proficiency in leveraging technology to enhance marketing efforts and generate leads.