Valerie Jones
About Valerie Jones
Valerie Jones serves as the Head of Global Marketing for the Investment Insights & Data Division at Confluence, where she leads marketing strategies to drive business growth. With extensive experience in various marketing roles across multiple companies, she has developed expertise in digital marketing and collaboration across teams.
Current Role at Confluence
Valerie Jones serves as the Head of Global Marketing for the Investment Insights & Data Division at Confluence. In this role, she leads the marketing strategy and execution for product divisions, focusing on achieving overall business goals. Her responsibilities include collaborating with Product, Sales, Services, and Marketing teams, as well as external agencies, to support product launches and sales enablement. She is also tasked with creating demand generation and product marketing campaigns aimed at driving pipeline and revenue growth.
Previous Experience in Marketing and Sales
Valerie Jones has held several significant positions in marketing and sales prior to her current role. She was the Vice President of Marketing and Sales at Luxolis for five months in 2022. Before that, she served as Vice President Marketing at Broadridge for six years, and as Vice President Marketing at NRG Home Solar for two years. Additionally, she worked as Chief Online Officer at Virgin Mobile Canada and held various managerial roles in digital strategy and eCommerce at companies like eDynamic and Grand & Toy.
Educational Background
Valerie Jones has a strong educational foundation with degrees in Marketing and Law. She earned her MBA in Marketing from Laurentian University/Université Laurentienne. Prior to that, she completed her BA in Law at Carleton University. This combination of education has equipped her with a diverse skill set applicable to her roles in marketing and management.
Digital Marketing Expertise
Valerie Jones has developed extensive expertise in various aspects of digital marketing throughout her career. Her knowledge encompasses search engine marketing (SEM), pay-per-click (PPC), search engine optimization (SEO), app creation and management, and e-merchandising. This expertise has been instrumental in her ability to drive marketing strategies and campaigns effectively across different organizations.
Leadership and Collaboration Skills
In her professional journey, Valerie Jones has demonstrated strong leadership and collaboration skills. She is passionate about achieving success while fostering a positive and collaborative culture within her teams. Her approach emphasizes teamwork and cross-functional collaboration, which has been essential in executing marketing strategies and achieving business objectives.