Karen Hayward
About Karen Hayward
Karen Hayward is the Managing Partner and Chief Marketing Officer at Chief Outsiders. She has a background in commerce and extensive experience in sales and marketing, particularly in the SaaS sector.
Work at Chief Outsiders
Karen Hayward holds the position of Managing Partner and Chief Marketing Officer at Chief Outsiders. In this role, she focuses on providing strategic marketing solutions to clients, particularly in the SaaS sector. Her extensive experience in sales and marketing enables her to guide organizations in developing effective marketing strategies that drive growth.
Education and Expertise
Karen Hayward earned a Bachelor of Commerce from Concordia University. She further enhanced her business acumen by attending the Executive Business Program at Queen’s University. This educational background equips her with a strong foundation in commerce and executive leadership, which she applies in her professional endeavors.
Background in Sales and Marketing
Karen Hayward began her career at Xerox Canada Ltd. in 2000, where she gained significant experience in sales and marketing. She served as Vice President of Sales and Marketing at Xerox, overseeing various initiatives that contributed to the company's success. Her tenure at Xerox provided her with insights into effective marketing strategies and customer engagement.
Published Author
Karen Hayward is the author of the book 'Stop Random Acts of Marketing.' In this publication, she shares her insights and strategies for effective marketing, emphasizing the importance of structured and purposeful marketing efforts. The book serves as a resource for marketers seeking to improve their approach and achieve better results.
Experience in SaaS Growth
Since 2000, Karen Hayward has been actively involved in helping Software as a Service (SaaS) companies grow. Her expertise in marketing and sales has allowed her to assist these companies in developing strategies that enhance their market presence and drive revenue growth.