Jennifer Allman La Porte
About Jennifer Allman La Porte
Jennifer Allman La Porte serves as the Senior Manager of Product Marketing at ConnectiveRx, where she has worked since 2019. With a background in marketing and communications, she has held various roles, including Marketing Manager at Decision Resources Group and Marketing Communications Manager at Informa.
Work at ConnectiveRx
Jennifer Allman La Porte serves as the Sr. Manager of Product Marketing at ConnectiveRx, a position she has held since 2019. In this role, she has played a significant part in establishing the company and its subject matter experts as thought leaders within the industry. She has developed content strategies that cater to various target audiences and has authored numerous whitepapers and sales support materials to support the launch of new product lines and enhancements. Additionally, her efforts in ghostwriting for industry publications have secured over 50% of ConnectiveRx's Marketing Qualified Lead (MQL) goal.
Previous Experience in Marketing
Before joining ConnectiveRx, Jennifer Allman La Porte held several marketing positions. She worked as a Marketing Manager at Decision Resources Group from 2017 to 2019. Prior to that, she was the Marketing Communications Manager at Informa for six years, from 2011 to 2017. Additionally, she served as the Director of Campaign Communications at Centenary University from 2006 to 2011. These roles contributed to her extensive experience in marketing and communications.
Education and Expertise
Jennifer Allman La Porte earned her Bachelor of Science degree in Behavioral Science from Drew University, where she studied from 1998 to 2002. She later pursued a Master of Arts in Leadership and Public Administration at Centenary College, completing her studies from 2007 to 2009. Her educational background supports her expertise in marketing and communications within the healthcare sector.
Achievements in Content Marketing
At ConnectiveRx, Jennifer Allman La Porte has made notable contributions to content marketing. She has authored several whitepapers and sales support materials that facilitated the launch of new product lines. Her writing has also led to industry recognition, including a nomination that contributed to ConnectiveRx winning the Persistence/Adherence Program category at the PM360 12th Annual Trailblazer Awards for their Copay ePA solution.
Freelance Writing Experience
In addition to her role at ConnectiveRx, Jennifer Allman La Porte has been self-employed as a freelance writer since 2019. This position allows her to leverage her marketing and communication skills while working on various writing projects in New Jersey.