Kim Marich
About Kim Marich
Kim Marich serves as the Sr. Director of Marketing at ConnectiveRx, where she has worked since 2015. She possesses extensive experience in marketing management and has a strong background in building cross-functional teams and executing successful multichannel marketing strategies.
Current Role at ConnectiveRx
Kim Marich serves as the Sr. Director of Marketing at ConnectiveRx, a position she has held since 2015. In this role, she is responsible for leading marketing initiatives and strategies that enhance the company's presence in the healthcare sector. Her expertise in multi/omnichannel marketing allows her to effectively target and position products to meet the needs of both B2B clients and end-users. Marich's leadership contributes to the company's overall marketing objectives and success.
Previous Experience in Marketing
Prior to her current role, Kim Marich accumulated extensive experience in marketing across various organizations. She worked at Thomson Gale as a Marketing Manager from 1996 to 2000, and later at Thomson Reuters as a Sr. Marketing Manager from 2000 to 2009. Additionally, she held the position of Senior Marketing Manager at PDR, LLC from 2003 to 2009, and served as Director of Marketing at PDR Network from 2009 to 2015. Her diverse roles have equipped her with a strong foundation in marketing management.
Educational Background
Kim Marich earned her Bachelor of Science degree in Finance and Economics from Fairleigh Dickinson University. She furthered her education by obtaining an MBA in Marketing from Fairleigh Dickinson University-Metropolitan Campus, where she studied from 1994 to 1996. This academic background has provided her with the analytical and strategic skills necessary for her marketing career.
Skills and Expertise
Kim Marich possesses a strong record of building cross-functional teams and exceeding marketing objectives. Her skills include management, analytics, organization, and interpersonal communication. She is recognized for her thought leadership in multi/omnichannel marketing, as well as her insightful contributions to B2B and end-user digital marketing, marketing communications, and product marketing. Marich has demonstrated substantial success in leading complex multichannel marketing programs and strategies.