Holly Fullmer

Sr. Director, Marketplace Analytics @ ConsumerAffairs

About Holly Fullmer

Holly Fullmer serves as the Sr. Director of Marketplace Analytics at ConsumerAffairs, where she utilizes her expertise in data visualization and analytics to support marketing strategies. She holds a Master's degree in Applied Statistics from Penn State University and has extensive experience in various analytics roles across multiple industries.

Current Role at ConsumerAffairs

Holly Fullmer serves as the Senior Director of Marketplace Analytics at ConsumerAffairs. She has held this position since 2023, working remotely. In her current role, she focuses on leveraging analytics to inform business strategies and enhance marketplace performance.

Previous Experience at ConsumerAffairs

Prior to her current role, Holly Fullmer worked at ConsumerAffairs as the Director of Marketplace Analytics & Operations from 2022 to 2023. She also held the position of Senior Manager of Marketplace Analytics from 2021 to 2022. In these roles, she collaborated with marketing leadership to improve relationship marketing strategies through data-driven insights.

Career Background in Analytics

Holly Fullmer has extensive experience in analytics across various industries. She worked at Vail Resorts as a Strategic Analytics Senior Manager from 2017 to 2019 and as a Manager of Customer Analytics from 2015 to 2017. Her earlier roles include serving as a Marketing Analytics Manager at Caesars Entertainment Corporation from 2013 to 2015 and as an Associate Business Analyst at American Casino & Entertainment Properties from 2011 to 2013.

Education and Expertise

Holly Fullmer earned a Bachelor of Applied Science in Mathematics from San Diego Christian College, studying from 2002 to 2005. She furthered her education at Penn State University, where she obtained a Master of Applied Statistics from 2010 to 2013. Her expertise includes visualizing data and presenting it effectively to support business decision-making.

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