James Jordan
About James Jordan
James Jordan is a Lifecycle Marketing Manager with extensive experience in marketing roles at ConsumerAffairs, where he has significantly increased revenue through various digital marketing strategies. He holds a degree from the University of Missouri Trulaske College of Business and has a background in account services and content marketing.
Current Role as Lifecycle Marketing Manager
James Jordan currently serves as the Lifecycle Marketing Manager at ConsumerAffairs, a position he has held since 2022. In this role, he focuses on optimizing customer engagement through automated marketing strategies. His work involves managing various lifecycle marketing initiatives that aim to enhance customer retention and increase revenue.
Previous Experience at ConsumerAffairs
James Jordan has extensive experience at ConsumerAffairs, having worked in multiple roles from 2017 to 2022. He began as a Consumer Marketing Copywriter for two years, then transitioned to Content Marketing Specialist for eight months. Following that, he served as Marketing Operations Manager for three years, where he successfully scaled automated lifecycle journeys and directed the transition to a new Email Service Provider.
Education and Academic Background
James Jordan studied at the University of Missouri Trulaske College of Business, earning his degree from 2010 to 2014. Prior to that, he attended Booker T. Washington High School, where he achieved the International Baccalaureate Diploma from 2006 to 2010. His educational background has provided him with a solid foundation in business and marketing principles.
Achievements in Marketing Operations
During his tenure at ConsumerAffairs, James Jordan achieved significant milestones in marketing operations. He managed and optimized email newsletters, increasing revenue from $1,000 to over $10,000 per newsletter. He also expanded a web push notification audience from zero to 440,000 users and led SMS re-marketing initiatives that contributed to a monthly revenue increase of over $5,000.
Prior Work Experience at Brief Media
Before his time at ConsumerAffairs, James Jordan worked at Brief Media as an Account Services Associate from 2015 to 2016. In this role, he gained valuable experience in client relations and account management, which contributed to his skills in marketing and operations.