Shane Lewis
About Shane Lewis
Shane Lewis serves as the Vice President of Consumer Marketing at ConsumerAffairs, a position he has held since 2023. With a diverse background in marketing across various industries, he specializes in customer acquisition, retention strategies, and advanced business decision analytics.
Current Role at ConsumerAffairs
Shane Lewis serves as the Vice President of Consumer Marketing at ConsumerAffairs, a position he has held since 2023. In this role, he focuses on developing and implementing marketing strategies that enhance consumer engagement and drive customer acquisition. His responsibilities include overseeing marketing initiatives that align with the company's objectives and improve overall consumer experience.
Previous Experience in Marketing
Before joining ConsumerAffairs, Shane Lewis held several key marketing positions. He worked as the Sr. Director of Lifecycle Marketing at ConsumerAffairs from 2021 to 2023. Prior to that, he was the Director of Email Marketing at Travelocity from 2012 to 2017, where he managed email campaigns to boost customer retention. His experience also includes roles at Neighborly® as Director of CRM and Nobilis Health Corp. as Vice President of Patient Marketing.
Educational Background
Shane Lewis earned his MBA from the University of Colorado, completing his studies from 2004 to 2008. He also holds a Bachelor of Business Administration in Management Information Systems from Texas A&M University, where he studied from 1995 to 1999. His educational background provides a strong foundation for his expertise in marketing and business analytics.
Expertise in Marketing Analytics
Shane possesses extensive experience in marketing planning and forecasting, with a focus on targeting, segmentation, and campaign analytics. He specializes in customer acquisition and retention strategies, as well as campaign execution. His expertise extends to advanced business decision analytics, particularly in business case development for large projects using probabilistic analysis.
Diverse Industry Experience
Shane Lewis has worked across multiple industries, including travel, financial services, and utilities. His career includes roles in outsourcing advisory services and large-scale Project Management Office (PMO) operations. This diverse experience has equipped him with a comprehensive understanding of various market dynamics and consumer behavior.