Sydney Smith
About Sydney Smith
Sydney Smith is a Manager of Lifecycle Marketing at ConsumerAffairs, with a background in digital marketing and client success. They have held various roles in marketing and communications, including positions at Cordial, Yes Marketing, and Epsilon.
Current Role at ConsumerAffairs
Sydney Smith serves as the Manager of Lifecycle Marketing at ConsumerAffairs, a position held since 2023. In this role, Smith is responsible for developing and implementing marketing strategies that enhance customer engagement throughout their lifecycle. This position leverages their extensive background in digital marketing and client services.
Previous Experience at Cordial
Prior to joining ConsumerAffairs, Sydney Smith worked at Cordial in two roles. From 2020 to 2022, Smith served as the Senior Client Success Manager, followed by a position as Client Marketing Manager from 2022 to 2023. In these roles, Smith focused on client relationships and marketing strategies, contributing to the company's overall success.
Educational Background
Sydney Smith earned a Bachelor of Arts in Journalism with a focus on Advertising and Public Relations, along with a minor in Marketing, from the University of Arkansas. This degree was obtained from 2009 to 2013. Additionally, Smith studied Communication and Media Studies at Newcastle University for 11 months in 2013, further enhancing their knowledge in the field.
Experience in Digital Marketing
Sydney Smith has a diverse background in digital marketing, having held various positions that showcase their expertise. They worked as a Manager of Email Marketing at Power Digital Marketing in 2020, and as an Account Manager at Yes Marketing from 2017 to 2020. Smith also has experience as a Business Systems Analyst and Senior Business Systems Analyst at Epsilon, where they developed a strong understanding of the technical aspects of marketing.
Skills and Specializations
Sydney Smith possesses a unique ability to bridge the gap between technical and client-services aspects of digital marketing. They have a strong passion for email marketing, which has been a key focus throughout their career. Smith is recognized for providing strategic marketing opportunities that contribute to internal revenue growth.