Adriano Vieland
About Adriano Vieland
Adriano Vieland is a Product Design Lead currently working at Conta Simples in São Paulo, Brazil. He has extensive experience in user experience and digital strategy, having held leadership roles at various companies including Kzas Krédito, Jinn, and Grupo Netshoes.
Work at Conta Simples
Adriano Vieland serves as the Product Design Lead at Conta Simples, a role he has held since 2024. In this position, he focuses on enhancing product design processes and user experience within the company. His expertise in product design contributes to the overall mission of Conta Simples, which aims to simplify financial services for its users.
Previous Experience in UX and Product Design
Before joining Conta Simples, Adriano held several significant positions in the field of UX and product design. He was the Head of UX at Kzas Krédito from 2019 to 2020, and the Head of CX & Digital Strategy at Jinn from 2021 to 2023. Additionally, he worked as the Head of UX at Grupo Netshoes and held various roles at companies such as Vivo, 99, and Imovelweb, where he contributed to the design and usability of popular applications.
Education and Expertise
Adriano has a diverse educational background that supports his expertise in product design and management. He obtained a Bachelor's degree in Tourism from Centro Universitário Ibero-Americano and pursued further studies, including an MBA in Strategic Planning and Digital Marketing from Impacta Tecnologia. He also completed a specialization in Data Marketing from ABEMD and a postgraduate course in Yogatherapy from IEPY. His education enhances his approach to design and management.
Achievements in Digital Transformation
Adriano played a key role in the digital transformation initiatives at Vivo, contributing to the ideation and conception of the ZAP portal. He has also been involved in enhancing digital service offerings at CVC and has worked on conversion rate optimization projects for major companies, including Bayer and Carrefour. His experience in leading design teams in startups like Kzas and CuidaLife further showcases his impact in the industry.
Management Philosophy and Interests
Adriano advocates for a management style that is humanized, transformational, inclusive, and integrative. He emphasizes values such as ethics, empathy, and authenticity in his leadership approach. Additionally, he has a strong interest in meditation and emotional intelligence, which he incorporates into his work environment to promote positivity and well-being among team members.