Ingrid Humia
About Ingrid Humia
Ingrid Humia is a UX Researcher based in São Paulo, Brazil, with extensive experience in research and digital marketing. She has worked at various organizations, including Conta Simples and NoOne, and has a strong academic background in communication and user experience.
Work at Conta Simples
Ingrid Humia has been working as a UX Researcher at Conta Simples since 2022. Her role involves conducting user experience research to enhance the company's digital products and services. Based in São Paulo, Brazil, she applies her expertise in understanding user needs and behaviors to inform design decisions and improve overall user satisfaction.
Previous Experience in UX Research
Before joining Conta Simples, Ingrid worked as a UX Researcher at NoOne - Business Transformation Through Design from 2018 to 2022. During her four years there, she focused on user-centered design principles and methodologies. Her earlier experience also includes a position as a Bolsista de Aperfeiçoamento Científico at Universidade Feevale, where she conducted research on culture, communication, and affectivity.
Educational Background
Ingrid Humia has a diverse educational background. She studied Public Relations at Universidade Feevale, earning her degree in 2017. She then pursued a Master's degree in Communication at Universidade Federal do Rio Grande do Sul, completing it in 2021. Additionally, she studied Product Management at EBAC - Escola Britânica de Artes Criativas e Tecnologia and Service Design at the Interaction Design Foundation, enhancing her skills in user experience.
Research Interests and Methodology
Ingrid is actively involved in research projects at Universidade Feevale that investigate the relationship between organizational culture and communication. Her research interests focus on understanding human behavior and diverse ways of thinking. She employs a hands-on research methodology, often described as 'levantar a bunda da cadeira,' which emphasizes direct interaction with participants to gather insights.
Early Career in Digital Agencies
Ingrid began her professional journey in digital agencies in Porto Alegre, where she worked in various roles related to media and online content. She served as an Assistente de Conteúdo e Mídia Online at Agência Cadastra and as a Social Media Analyst at BriviaDEZ. These early experiences laid the foundation for her transition into UX research, where she now focuses on enhancing user experiences.