João Lucas Faria Alves
About João Lucas Faria Alves
João Lucas Faria Alves serves as the SMB Customer Success Coordinator at Conta Simples in São Paulo, Brazil, where he has worked since 2023. He holds a Bachelor's degree in Social Communication - Advertising from PUC Minas and has extensive experience in customer success roles across various companies in the B2B sector.
Work at Conta Simples
João Lucas Faria Alves serves as the SMB Customer Success Coordinator at Conta Simples, a position he has held since 2023. In this role, he focuses on enhancing customer satisfaction and retention for small and medium-sized businesses. His responsibilities include developing strategies to improve customer engagement and ensuring that clients receive optimal support throughout their journey with the company.
Education and Expertise
João holds a Bachelor's degree in Social Communication with a focus on Advertising from PUC Minas, completed between 2013 and 2016. He furthered his education by obtaining a Pós-graduação Lato Sensu - MBA in Project Management from USP - Universidade de São Paulo, which he completed in 2022. His academic background complements his professional expertise in customer success, particularly in implementing agile methodologies and OKRs.
Professional Background
João has extensive experience in customer success roles across various organizations. He began his career as a Customer Success Intern at Samba Tech from 2016 to 2017. He then progressed to positions such as Customer Success Manager and Customer Success Coordinator at Samba Tech and PagBank PagSeguro. He also worked at Dock, Sales Hackers, and FreteBras, where he developed customer success strategies and frameworks tailored to different industries.
Achievements in Customer Success
Throughout his career, João has made significant contributions to customer success initiatives. He developed innovative customer segmentation strategies that improved upselling and customer satisfaction metrics. He was recognized for integrating customer data analytics into strategic planning, enhancing customer journey mapping, and playing a key role in reducing churn through tailored initiatives.
Teaching Experience
In addition to his professional roles, João served as a Guest Teacher at MBA SEDA Executive Education in 2021. This position allowed him to share his knowledge and expertise in customer success with students, contributing to their understanding of the field and its best practices.