Yanna Melo
About Yanna Melo
Yanna Melo is a Marketing Comercial professional with extensive experience in integrated marketing campaigns and social media strategies. She has worked for Rappi in various roles and currently serves in the same capacity at Conta Simples since 2022.
Work at Conta Simples
Yanna Melo has been working at Conta Simples as Marketing Comercial since 2022. In this role, she is responsible for building pipelines with potential partnerships in commercial marketing. Her focus includes developing strategies that enhance the company's market presence and drive engagement.
Previous Experience at Rappi
Yanna Melo held multiple positions at Rappi from 2019 to 2022. She began as Executiva Comercial in Rio de Janeiro from 2019 to 2020, where she contributed to commercial strategies. She then transitioned to the role of Influencer Marketing Specialist in São Paulo from 2020 to 2021, focusing on influencer partnerships. Finally, she served as Head Social Media from 2021 to 2022, leading the development of creative concepts for social media engagement.
Legal Internship at Bichara Advogados
Before her marketing career, Yanna Melo worked as an Estagiária de Direito at Bichara Advogados from 2012 to 2013. This position provided her with foundational experience in the legal field, complementing her educational background in Direito.
Education and Expertise
Yanna Melo studied at Ibmec, where she earned a Graduação em Direito from 2011 to 2016. Prior to that, she completed her Ensino Fundamental e Médio at Escola Alemã Corcovado from 2002 to 2010. Her educational background supports her expertise in marketing and legal matters.
Marketing Skills and Campaigns
Yanna Melo has extensive experience in creating and executing integrated marketing campaigns. She has developed customized activations with influencers and brands, both online and offline. Additionally, she monitors and develops brands' digital and social media engagement strategies, showcasing her skills in digital marketing.