Kenna Poulos
About Kenna Poulos
Kenna Poulos serves as the Senior Director of Marketing at Contegix, where she has worked since 2017. She has a background in marketing roles at Van Metre Companies and BlackMesh, and she has developed various strategic initiatives to enhance marketing effectiveness at Contegix.
Work at Contegix
Kenna Poulos has been with Contegix since 2017, initially serving as Director of Marketing before advancing to the role of Sr. Director of Marketing in 2018. In this position, she manages various marketing strategies and initiatives. Her responsibilities include presenting monthly reports and preparing presentations for board members and senior leadership. Poulos has played a key role in developing a revenue funnel model that aligns return on investment expectations with strategic sales priorities. Additionally, she oversees the strategy, design, and development of Contegix's corporate website, ensuring effective solution messaging and offering positioning.
Previous Experience in Marketing
Prior to her tenure at Contegix, Kenna Poulos worked at BlackMesh as Marketing Director from 2012 to 2017. In this role, she was responsible for leading marketing initiatives that contributed to the company's growth. Before that, she spent five years at Van Metre Companies, first as a Leasing Consultant for five months in 2007 and then as a Marketing Coordinator from 2007 to 2012. Her diverse experience in these roles has equipped her with a comprehensive understanding of marketing strategies and operations.
Education and Expertise
Kenna Poulos studied at George Mason University, where she gained foundational knowledge in marketing and business principles. Her educational background supports her expertise in developing effective marketing strategies and managing campaigns. Poulos has demonstrated her ability to design demand generation strategies that enhance pipeline development through various channels, including social media, digital advertising, event participation, and email marketing.
Achievements in Marketing Strategy
At Contegix, Kenna Poulos has established a standard lead-to-close process that improves tracking methods for marketing campaigns. She has designed a demand generation strategy that supports pipeline development, focusing on social positioning and digital ad placements. These initiatives reflect her commitment to enhancing marketing effectiveness and aligning efforts with business objectives.