Ted Babcock
About Ted Babcock
Marketing leader with a passion for managing high-performing teams and scaling customer growth engines. 12+ years of experience building brands, crafting customer journeys, generating pipeline, and driving sustainable revenue at growth stage companies and startups. Expertise in demand generation, product-led growth (PLG), and hybrid GTM motions. Areas of focus include: - Performance marketing - Customer acquisition - Demand generation - Lifecycle marketing - Customer retention - Product-led growth - Product-led sales - Paid media and paid acquisition - Email marketing - Marketing operations and technology - Account based marketing (ABM) - Marketing planning, strategy, and budgeting - Campaign strategy, planning, and management - Marketing analytics and attribution modeling - Web testing and landing page strategy - Global marketing strategy and localization - Team leadership, performance management, and hiring Platform experience: - Google Ads - Meta Ads - TikTok Ads - YouTube - Spotify Ads - Google DV360 - Google Marketing Platform - Demandbase - Marketo LTV > CAC