Abigail Egle Zilinskaite 🙌
About Abigail Egle Zilinskaite 🙌
Abigail Egle Zilinskaite is a Senior Product Marketing Manager at Contentsquare, with a robust background in product marketing across various companies. She has held significant roles at organizations such as Harbr and GlobalWebIndex, and has also contributed as a guest lecturer at Rotterdam Business School.
Current Role at Contentsquare
Abigail Egle Zilinskaite serves as a Senior Product Marketing Manager at Contentsquare, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies that enhance product visibility and drive customer engagement. Her work includes managing product launches and collaborating with cross-functional teams to ensure alignment on marketing initiatives.
Previous Experience in Product Marketing
Prior to her current role, Zilinskaite held several positions in product marketing. She worked as Head of Product Marketing at Harbr for 11 months in 2021-2022. Before that, she was a Product Marketing Manager at GlobalWebIndex, where she focused on freemium strategies. Her experience also includes roles at TechTarget and LinkedIn, where she contributed to various marketing efforts and campaigns.
Education and Academic Background
Zilinskaite has a strong academic background. She earned a Bachelor's Degree in Management from the University of Warwick from 2008 to 2011. She furthered her education by obtaining a Master's Degree in Marketing Management from Rotterdam School of Management, Erasmus University from 2012 to 2014. Additionally, she completed an International MBA during an exchange semester at Fudan University in 2013-2014.
Teaching Experience at Rotterdam Business School
From 2020 to 2022, Zilinskaite served as a Guest Lecturer at Rotterdam Business School. In this role, she shared her expertise in product marketing and management with students, contributing to their academic development and understanding of industry practices.
Key Contributions and Initiatives
Zilinskaite has played a significant role in various marketing initiatives throughout her career. At Contentsquare, she was instrumental in unblocking the go-to-market strategy for CS Retail Media by estimating the Serviceable Obtainable Market and creating a target account list. She also led the positioning and messaging for the Product Analytics segment during the Heap acquisition, which contributed to the successful repositioning of the Digital Experience Analytics product.