Andrea Abbate
About Andrea Abbate
Andrea Abbate serves as the VP of Global Enablement at Contentsquare, a position she has held since 2023 in London. With a diverse background in sales enablement across various companies, including LinkedIn and Mixpanel, she specializes in enhancing sales processes and developing engaging enablement experiences.
Work at Contentsquare
Andrea Abbate serves as the VP of Global Enablement at Contentsquare, a position she has held since 2023. Based in London, England, she focuses on enhancing the enablement strategies within the organization. Her role involves developing initiatives that support sales processes and improve overall performance across the global team.
Previous Experience in Revenue Enablement
Prior to her current role, Abbate worked at Showpad as Vice President of Revenue Enablement from 2022 to 2023. She also held the position of Head of Revenue Enablement (interim) at Mixpanel for six months in 2021-2022. Her extensive experience includes various roles at LinkedIn, where she was Global Lead for Go-to-Market Sales Enablement and Head of Sales Readiness for the APAC region.
Education and Expertise
Andrea Abbate earned her Master of Business Administration (M.B.A.) from Alliance Manchester Business School between 2015 and 2018. She also holds a Bachelor’s Degree (Hons) in Theatre/Humanities from New York University, completed in 2002. Abbate specializes in presentation skills, storytelling, and improv techniques, which she integrates into her enablement strategies.
Achievements in Sales Enablement
Abbate has implemented significant initiatives, including the Command of the Sale and Command of Message frameworks to enhance sales processes globally. She played a key role in consolidating three distinct businesses into a unified revenue organization during a major M&A activity. Additionally, she developed a comprehensive four-month enablement program to support business transformation at the start of 2024.
Podcasting and Speaking Engagements
Abbate is recognized as an award-winning podcaster and frequently speaks at industry events. Her topics of focus include sales, enablement, and modern business practices. Through her podcast and speaking engagements, she shares insights and strategies relevant to professionals in the sales enablement field.