Betsy Sanguily
About Betsy Sanguily
Betsy Sanguily serves as the Operations Manager for the Americas and APJ at Contentsquare, a position she has held since 2024. She has extensive experience in account management and customer success, having previously worked at Demandbase and Spiceworks in various strategic roles.
Current Role at Contentsquare
Betsy Sanguily currently serves as the Operations Manager for the Americas and APJ regions at Contentsquare. She has held this position since 2024, contributing to the company's operational strategies and management in Austin, Texas. Her role involves overseeing various operational functions to enhance efficiency and drive performance across the regions.
Previous Experience at Contentsquare
Before her current role, Betsy Sanguily worked at Contentsquare as a Strategic Success Manager from 2021 to 2024. In this capacity, she focused on client success initiatives, ensuring that clients achieved their desired outcomes through the use of Contentsquare's solutions. Her tenure in this role spanned three years.
Career Background in Account Management
Betsy Sanguily has extensive experience in account management, having worked at Demandbase as a Senior Growth Account Manager from 2018 to 2020. She also served as a Senior Account Manager for Strategic Accounts at Spiceworks from 2016 to 2018. These roles involved managing key client relationships and driving growth initiatives in the Austin, Texas area.
Educational Background
Betsy Sanguily studied at Texas Christian University, where she earned a Bachelor of Science degree in Marketing and Business. This educational foundation has supported her career in operations and account management across various organizations.
Early Career Experience
Betsy Sanguily began her career in digital marketing, working at iProspect as a Digital Marketing Coordinator from 2011 to 2013 and later as a Digital Marketing Specialist from 2013 to 2014. She also held a position at Russell Reynolds Associates as an Executive Search and Assessment Professional from 2014 to 2015. These early roles contributed to her expertise in marketing and client relations.