Carl Falkenberg
About Carl Falkenberg
Carl Falkenberg is an Account Executive for the Nordics at Contentsquare, specializing in customer experience analytics. He has a diverse background in retail and consumer goods, having held various roles at companies such as Salesforce, eos Products, and L'Oréal.
Current Role at Contentsquare
Carl Falkenberg serves as an Account Executive for the Nordics at Contentsquare, where he has been employed since 2022. In this role, he focuses on assisting businesses in the Nordics by utilizing a leading customer experience analytics platform. His work involves visualizing and quantifying user behavior to enhance digital customer experiences.
Previous Experience at Salesforce
Prior to his current position, Carl worked at Salesforce as a Senior Account Executive from 2021 to 2022 in Stockholm, Sweden. During his tenure, he developed skills in managing client relationships and driving sales strategies within the technology sector.
Background in Retail and Consumer Goods
Carl has a solid professional background in retail and consumer goods. He held various roles, including Senior Nordic Key Account Manager at eos Products from 2016 to 2018, and Key Account Manager at Henkel from 2012 to 2016. His experience includes a focus on customer experience analytics and personalized customer experiences.
Educational Background
Carl studied at Eastern Michigan University, where he earned a Bachelor of Business Administration. He also attended IHM Business School from 2010 to 2012, gaining knowledge in international sales and marketing. This educational foundation supports his expertise in customer behavior analytics.
Consulting Experience at Falk Consulting AB
Since 2020, Carl has been working as a Digitization Consultant at Falk Consulting AB in Stockholm. In this role, he leverages his expertise to help brands capitalize on personalized customer experiences at scale, further enhancing his professional portfolio.