Christopher Swarup
About Christopher Swarup
Christopher Swarup is a Senior Director of Global Marketing Operations specializing in Martech and Analytics at Contentsquare, where he has worked since 2023. He has extensive experience in marketing operations across various companies, including Pleo, Equinix, and Nutanix, and possesses advanced skills in marketing automation and lead management.
Current Role at Contentsquare
Christopher Swarup serves as the Senior Director of Global Marketing Operations specializing in Martech and Analytics at Contentsquare. He has held this position since 2023, operating from the London Area, United Kingdom. In this role, he is responsible for overseeing marketing operations on a global scale, focusing on the integration of marketing technologies and analytics to optimize performance and drive business growth.
Previous Experience in Marketing Operations
Before joining Contentsquare, Christopher held various senior marketing operations roles. He worked at Pleo as Director of Marketing & Outbound Sales Operations for 11 months in 2022. His tenure at Equinix included positions as Senior Global Marketing Operations Manager from 2016 to 2018 and as Demand Center Systems Lead in 2019. He also served as Director of Marketing Operations at Nutanix from 2019 to 2022, where he focused on strategy and analytics for the EMEA region.
Educational Background and Training
Christopher Swarup has a solid educational foundation in business and marketing. He earned a BSc (Hons) in Applied Business Computing from the University of Sunderland from 2005 to 2008. He also completed an MBA in Marketing at the University of Wales, Cardiff, in 2009. Additionally, he has undergone various training programs, including Salesforce CRM training and strategic marketing planning, enhancing his expertise in marketing technologies and operations.
Expertise in Marketing Technologies
Christopher possesses extensive experience with a variety of marketing technologies. He is proficient in platforms such as DemandbaseOne ABM, Drift, Outreach.io, and Marketo. His advanced skills include marketing automation, lead scoring, and multi-touch attribution. He has a proven track record of improving lead-to-deal processes and enhancing campaign performance through effective technology solutions and best practices.
Leadership and Project Management
In his career, Christopher has successfully managed global marketing operations projects, ensuring timely completion within budget constraints. He has been recognized for his leadership and innovative approaches in previous roles, emphasizing results that contribute to company growth and profitability. His focus on delivering impactful marketing operations has positioned him as a key player in the organizations he has served.