Cynthia Dubourd
About Cynthia Dubourd
Cynthia Dubourd serves as the Senior Director of Growth Marketing at Contentsquare, where she applies over a decade of experience in growth marketing and demand generation. She has held various marketing roles at Contentsquare and other companies, focusing on data-driven strategies and leading diverse teams.
Current Role at Contentsquare
Cynthia Dubourd serves as the Senior Director of Growth Marketing at Contentsquare, a position she has held since 2023. In this role, she focuses on developing and implementing growth marketing strategies that drive demand and enhance customer engagement. Her responsibilities include leading a team that leverages data-driven insights to optimize marketing performance and return on investment.
Previous Positions at Contentsquare
Cynthia Dubourd held multiple roles at Contentsquare from 2017 to 2023. She began as a Digital Marketing Manager, then progressed to Head of Digital Marketing from 2018 to 2020. Following this, she served as Head of Global Marketing Campaigns for a year and later as Director of Growth EMEA from 2022 to 2023. Each position contributed to her expertise in growth marketing and demand generation within the SaaS sector.
Education and Expertise
Cynthia Dubourd earned an Engineer's degree in Electronics and Telecommunications Engineering from Escuela Militar de Ingenieria 'Mcal. Antonio Jose de Sucre' between 2004 and 2008. She also completed an Advanced Master's in Digital Business Strategy at Grenoble Ecole de Management from 2014 to 2015. Her education complements her over ten years of experience in growth marketing, particularly in SaaS startups and scale-ups.
Professional Background
Cynthia Dubourd's professional background includes various roles in marketing and engineering. Prior to her tenure at Contentsquare, she worked at Cisco as a Radio Frequency Engineer and at Huawei Technologies Bolivia S.R.L as a BSS Wireless Jr. Engineer. She also held marketing positions at Sparkup, where she was a Digital Marketing Manager and later a Product Marketing Lead. Additionally, she contributed to academia as a Teacher Assistant at Escuela Militar de Ingeniería.
Membership and Community Involvement
Cynthia Dubourd is an active member of Women in Revenue since 2021, a community that supports women in the revenue-generating sectors of business. She is also a member of RevGenius, which aims to empower women and aspiring marketers in the SaaS industry. Her involvement in these organizations reflects her commitment to fostering diversity and supporting professional growth among women in marketing.