Damon Etherington
About Damon Etherington
Damon Etherington serves as the Head of Enterprise for Contentsquare in Australia and New Zealand. He has extensive experience in enhancing customer experience through marketing technologies and has held various leadership roles in the industry.
Current Role at Contentsquare
Damon Etherington serves as the Head of Enterprise for the Australia and New Zealand (ANZ) region at Contentsquare. He has held this position since 2023, operating out of Sydney, New South Wales, Australia. In this role, he focuses on enhancing customer experience through the application of emerging marketing technologies. His responsibilities include developing strategies that align with Contentsquare's objectives and driving enterprise-level initiatives within the region.
Previous Experience in Marketing and Sales
Prior to his current role, Damon Etherington held several positions that contributed to his expertise in marketing and sales. He worked at FullStory as Head of Enterprise for the Asia-Pacific (APAC) region from 2021 to 2023. Before that, he co-founded Venntifact, serving as Exec Director of Digital Strategy from 2018 to 2022. His earlier roles included Strategic Development Manager at DWA from 2013 to 2015 and Commercial Partnership Manager at Criterion Conferences from 2010 to 2012.
Educational Background
Damon Etherington studied at Macquarie University, where he earned a Bachelor of Commerce with a focus on Marketing. His studies spanned from 2004 to 2008, providing him with a solid foundation in business principles and marketing strategies. This educational background supports his career in enhancing customer experiences and developing strategic partnerships.
Entrepreneurial Mindset and Focus
Damon Etherington possesses an entrepreneurial mindset that informs his approach to business. This mindset drives his passion for creating high-value partnerships and achieving results. His focus on leveraging emerging marketing technologies reflects his commitment to enhancing customer experiences and meeting organizational goals.