Elmar Scholz
About Elmar Scholz
Elmar Scholz serves as the Industry Lead for Telco & Energy at Contentsquare, where he has worked since 2022. He holds a Bachelor of Applied Science in Economics and a Master of Arts in Sustainable Marketing and Leadership, and has experience with major companies such as UPS, Apple, and Symrise.
Current Role at Contentsquare
Elmar Scholz serves as the Industry Lead for Telco & Energy at Contentsquare, a position he has held since 2022. In this role, he focuses on enhancing digital experiences for clients within the telecommunications and energy sectors. His responsibilities include leveraging data analytics to provide insights that improve customer engagement and satisfaction. He works closely with a diverse range of global clients, including notable companies such as BMW, L’Oreal, and Orange.
Previous Experience at Symrise
Elmar Scholz gained valuable experience at Symrise, where he completed an internship in market research in 2014 for seven months. He later returned to Symrise AG as a Master's degree candidate in Corporate Communications from 2016 to 2017 for four months. His time at Symrise contributed to his understanding of market dynamics and corporate communications strategies.
Professional Background at UPS
Elmar Scholz worked at UPS as a National Account Manager from 2017 to 2022. During this five-year tenure, he managed key accounts and developed strategies to enhance client relationships. His role involved understanding client needs and delivering tailored solutions to improve service delivery and operational efficiency.
Educational Background
Elmar Scholz studied at Paderborn University, where he earned a Bachelor of Applied Science (B.A.Sc.) in Economics from 2009 to 2014. He furthered his education at Hochschule Fresenius, obtaining a Master of Arts (M.A.) in Sustainable Marketing and Leadership from 2015 to 2017. His academic background provides a solid foundation for his expertise in marketing and leadership within the digital landscape.
Expertise in Data-Driven Decision Making
Elmar Scholz has expertise in transforming big data into smart data, which enables automatic recommendations for optimizing customer journeys. He utilizes behavioral data and artificial intelligence to empower digital teams in making informed, data-driven decisions. His contributions to a platform recognized by Gartner as one of the four Most Innovative Technologies in eCommerce highlight his commitment to advancing digital marketing practices.