Erin Mc Donald
About Erin Mc Donald
Erin McDonald is a Senior Partner Marketing Manager at Contentsquare, where she has contributed to the growth of the company's customer base and supports digital experiences on a global scale. She has a background in marketing, with previous roles at Selligent Marketing Cloud and Privcap, and holds a Bachelor's Degree in Advertising and Marketing Communications from the Fashion Institute of Technology.
Current Role at Contentsquare
Erin Mc Donald serves as the Senior Partner Marketing Manager at Contentsquare, a position she has held since 2023. In this role, she is responsible for developing and executing marketing strategies that enhance partner relationships and drive business growth. Her work contributes to the company's mission of improving digital experiences for clients across various industries.
Previous Experience at Selligent Marketing Cloud
Prior to her current role, Erin worked at Selligent Marketing Cloud as the Marketing Manager for Client and Partner Campaigns from 2020 to 2021. She also served as the Events Marketing Manager from 2019 to 2021. During her time at Selligent, she focused on creating and implementing marketing initiatives that engaged clients and partners effectively.
Educational Background
Erin earned her Bachelor's Degree in Advertising and Marketing Communications from the Fashion Institute of Technology, where she studied from 2010 to 2014. Additionally, she attended Istituto Lorenzo de' Medici for five months in 2013, further enhancing her knowledge in marketing and communications.
Career Development at Contentsquare
Erin began her journey at Contentsquare as a Partner Marketing Manager from 2021 to 2023. During this time, she played a key role in expanding the company's customer base, which now includes over 850 leading brands globally. Her contributions are part of a team that supports the digital experience on over 1 million websites worldwide.
Early Career Experience
Erin's early career includes various marketing roles, such as Marketing Coordinator at Privcap from 2016 to 2019, Marketing Assistant at Brooklyn Gin from 2015 to 2016, and Customer Experience at The Standard Hotels from 2013 to 2015. These positions provided her with a solid foundation in marketing and customer engagement strategies.