Fanny Pourcenoux
About Fanny Pourcenoux
Fanny Pourcenoux serves as the Global Director of Design at Contentsquare, where she employs a data-driven approach to enhance creative projects and manage a global team across major cities. With a focus on empathy and user needs, she integrates data into design decisions to create effective digital and brand experiences.
Work at Contentsquare
Fanny Pourcenoux currently holds the position of Global Director of Design at Contentsquare, a role she has occupied since 2022. In this capacity, she leads the Contentsquare Studio, overseeing all creative and UX productions for various teams, including marketing and corporate departments, as well as addressing specific customer needs. Prior to her current role, she served as Global Creative Director and Head of UX/UI Design Customer Success from 2019 to 2022. Her tenure at Contentsquare began in 2012 when she worked as Head of UX/UI Design until 2019, contributing to the company's growth and focus on user-centered design.
Education and Expertise
Fanny Pourcenoux studied at Université de Toulon, where she earned a Master 2 in Ingénierie des Médias from 2010 to 2012. Her educational background provides a strong foundation for her expertise in design and media engineering. She applies a data-driven methodology to enhance the work of designers, ensuring that creative projects are informed by data rather than assumptions. This approach is complemented by her emphasis on empathy in design, which places the end-user's needs at the forefront of decision-making processes.
Background
Fanny Pourcenoux has a diverse professional background in design and user experience. She manages a global team of creative professionals located in cities such as Paris, London, Amsterdam, and New York City, with plans for future expansion into Asia. Her experience spans over a decade in the design field, with significant roles at Contentsquare that highlight her leadership and strategic vision in integrating data into design decisions.
Achievements
Throughout her career, Fanny Pourcenoux has demonstrated a commitment to enhancing design practices through data integration. Her leadership at Contentsquare has been pivotal in shaping the company's creative direction and user experience initiatives. By focusing on creating digital and brand experiences, she has ensured that design choices are backed by data, fostering a more informed approach to creative projects. Her work has contributed to the overall success and innovation within the organization.