Franziska Schaefer
About Franziska Schaefer
Franziska Schaefer serves as the Senior Director of Marketing for Central and North Europe at Contentsquare, where she has worked since 2023. She possesses expertise in digital experience analytics and a strong background in business transformation and e-commerce.
Current Role at Contentsquare
Franziska Schaefer serves as the Senior Director of Marketing for Central and North Europe at Contentsquare. She has held this position since 2023, operating from München, Bayern, Deutschland. In her role, she focuses on marketing strategies and initiatives tailored to the Central and North European markets.
Previous Experience at Contentsquare
Before her current position, Franziska Schaefer worked at Contentsquare as the Director of Marketing for the DACH region from 2021 to 2023. During her tenure, she contributed to the marketing efforts in Germany, Austria, and Switzerland, enhancing the company's presence in these key markets.
Education and Expertise
Franziska Schaefer has a diverse educational background. She studied International Business at the University of Passau, Germany, where she earned a Diplom Kulturwirtin (Master's equivalent) from 2000 to 2005. Additionally, she studied Social Sciences at Universidade Federal da Bahia for one year in 2002 and spent another year at Universitat Autònoma de Barcelona focusing on Politics and History. Her expertise includes digital experience analytics solutions, business transformation, and e-commerce.
Background in Market Development
Franziska Schaefer has experience in developing the European market for a French unicorn company in the Tech/SaaS industry. This role involved strategic planning and execution to enhance market penetration and growth within the competitive tech landscape.
Language Proficiency
Franziska Schaefer is fluent in four languages: German, English, Spanish, and Portuguese. This multilingual capability supports her work in international marketing and enhances her ability to engage with diverse markets and audiences.