Frazer Adnam
About Frazer Adnam
Frazer Adnam serves as the General Manager for Australia and New Zealand at Contentsquare, where he has worked since 2020. With a strong background in sales and CRM, he has played a key role in driving digital growth and enhancing customer experience in the region.
Work at Contentsquare
Frazer Adnam has served as the General Manager for Australia and New Zealand at Contentsquare since 2020. In this role, he has contributed to the strategic direction of the company within the ANZ region. His responsibilities include driving digital growth and enhancing customer experience, leveraging his extensive expertise in sales and customer relationship management.
Previous Roles at Afterpay
Frazer Adnam worked at Afterpay in two significant roles. Initially, he served as the CRM Marketing Lead for Australia and New Zealand from 2018 to 2019. Following this position, he advanced to the role of CRM Marketing Director, where he worked from 2019 to 2020. His tenure at Afterpay highlighted his capabilities in CRM marketing within the financial technology sector.
Advisory Role at NORA
Since 2021, Frazer Adnam has been a member of the Advisory Board at the National Online Retailers Association (NORA). In this capacity, he provides insights and guidance on digital retail strategies, contributing to the advancement of online retail practices in Australia.
Background in Digital Marketing
Frazer Adnam possesses a strong background in digital marketing optimization, demonstrated through various roles across different companies. His experience includes positions such as Head of CRM Marketing & Retention at Deliveroo and Digital Marketing Optimization Manager at RMIT University. This diverse experience showcases his adaptability and expertise in different marketing environments.
Short-Term Contract Experience
Frazer Adnam has a history of working in short-term contract roles, indicating his adaptability and ability to thrive in various marketing environments. Notable short-term positions include VIC Marketing Manager at Stockland and Digital Marketing Optimization Manager at RMIT University. These roles have contributed to his broad skill set in marketing.