Gary Roth
About Gary Roth
Gary Roth serves as the VP of Business Value Services at Contentsquare, where he has been instrumental in developing innovative pricing strategies since 2021. He has a diverse background in consulting and entrepreneurship, having previously held positions at McKinsey & Company, eFront, and Entrepreneur First.
Work at Contentsquare
Gary Roth currently holds the position of VP Business Value Services - WW at Contentsquare, a role he has occupied since 2021. In this capacity, he has developed innovative pricing and go-to-market strategies that are designed to be replicable from design to deal closing. He also created the Business Value Services unit, which has significantly impacted over $15 million of Annual Contract Value in the EMEA region. Roth manages a geographically diverse team across the US and EMEA regions and has represented Contentsquare as an on-stage speaker in multiple major European cities, including London, Paris, Munich, Milan, and Bruxelles.
Previous Experience
Before joining Contentsquare, Gary Roth co-founded upstride, where he served as CEO from 2018 to 2021 until its acquisition by Contentsquare. He also worked at eFront as Head of Strategy & Transformation for one year from 2017 to 2018. Prior to that, he was a Management Consultant at McKinsey & Company from 2011 to 2015. His early career included roles as a Junior Consultant Intern at Wavestone in 2010 and as a Junior Auditor Intern at Ernst & Young from 2009 to 2010.
Education and Expertise
Gary Roth holds a Master of Engineering degree in Economics and Management of New Technologies from Télécom Paris, which he completed from 2007 to 2010. He also earned an MSc in Economics and Management from The London School of Economics and Political Science (LSE) in 2011. Additionally, he studied Mathematics, Physics, and Chemistry in preparatory classes at Lycée du Parc from 2005 to 2007. His educational background equips him with a solid foundation in both technical and managerial disciplines.
Impact and Contributions
At Contentsquare, Gary Roth's contributions have been pivotal in shaping the Business Value Services unit, which has had a notable impact on the company's financial performance in the EMEA region. His work in developing pricing and go-to-market strategies has enhanced the company's operational efficiency and market reach. Roth's experience in various leadership roles across different companies has provided him with a diverse skill set that he applies to drive business value and growth.