Guilherme Luciano Maffezzolli

Guilherme Luciano Maffezzolli

Business Intelligence Specialist @ Contentsquare

About Guilherme Luciano Maffezzolli

Guilherme Luciano Maffezzolli is a Business Intelligence Specialist currently working at Contentsquare in Paris, France. He has a diverse background in business intelligence, project management, and research and development, with experience in multiple companies across Brazil and France.

Work at Contentsquare

Guilherme Luciano Maffezzolli currently serves as a Business Intelligence Specialist at Contentsquare, a position he has held since 2023 in Paris, Île-de-France, France. Prior to this role, he worked as a Business Intelligence Analyst at the same company from 2021 to 2023. During his tenure, he supported the migration of the Analytics team's data infrastructure, transitioning to a more efficient setup using dbt, Snowflake, and Tableau. He also played a key role in developing a dynamic customer health scoring system integrated with Gainsight, enhancing the capabilities of global Customer Success teams.

Education and Expertise

Guilherme Maffezzolli holds a Master's degree in Mechanical Engineering from Universidade Federal de Santa Catarina, which he completed from 2013 to 2019. He furthered his education at INSA Lyon, where he studied Génie Mécanique - Conception and earned a Master's degree in 2017. Additionally, he achieved a Data Analyst Nanodegree from Udacity between 2021 and 2022, equipping him with essential skills in data analysis and business intelligence.

Background

Guilherme Maffezzolli has a diverse professional background in various roles related to business intelligence and project management. He began his career as an intern at NEO Empresarial from 2014 to 2016, followed by a position as a Quality Control Intern at WEG in 2016. He gained further experience as a Research & Development Intern at Embraco in 2015 and as a Project Management Intern at Plastic Omnium in 2017. He also worked at RD Station from 2018 to 2021, where he held roles as an International Operations Intern and later as a Business Analyst focusing on international operations.

Achievements

During his career, Guilherme Maffezzolli has made significant contributions to data analytics and business intelligence. He orchestrated strategic and operational dashboards using Google Looker Studio and Tableau, which provided critical insights for business decision-making. His work on the customer health scoring system has enabled proactive management of portfolio risk factors within Customer Success teams. His experience in transitioning data infrastructure has also streamlined analytics processes at Contentsquare.

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