Ian Halliday
About Ian Halliday
Ian Halliday is a Senior Solutions Consultant with extensive experience in the martech SaaS industry, having worked in various roles at companies such as Tealium, 6sense, and Contentsquare. He possesses a strong background in marketing technologies and excels in mentoring teams and optimizing campaign performance.
Current Role at Contentsquare
Ian Halliday serves as a Senior Solutions Consultant at Contentsquare, a position he has held since 2021. In this role, he leverages his extensive experience in marketing technologies to optimize campaign performance and deliver measurable results. His responsibilities include collaborating with stakeholders and mentoring teams to achieve organizational objectives.
Previous Experience at Tealium
Ian Halliday worked at Tealium in various capacities from 2017 to 2021. He began as an Account Manager, progressing to Deployment Manager, and then served as a Solutions Consultant. His tenure at Tealium spanned four years, during which he developed a deep understanding of market dynamics and emerging trends in the martech SaaS industry.
Background in Marketing and Advertising
Ian Halliday has a diverse background in marketing and advertising. He worked at Celsius, Inc. as a Digital Marketing Manager for five months in 2014 and at Carnival Cruise Lines as Manager of Media Analytics from 2014 to 2016. His early career included roles at Zimmerman Advertising, where he served as an Account Coordinator, Social Media Data Analyst, and Research Associate.
Education and Academic Qualifications
Ian Halliday earned a Bachelor of Science (B.S.) in Communications: Advertising from the University of North Florida, where he studied from 2007 to 2011. His educational background has provided him with a solid foundation in communication strategies and advertising principles.
Professional Skills and Contributions
Ian Halliday excels in mentoring high-performing teams and utilizing a data-driven approach to marketing. He is recognized for his strategic vision and leadership skills, which he shares as an industry contributor. His proficiency in marketing technologies enables him to capitalize on trends and optimize campaign performance effectively.