Isabelle Hervouet
About Isabelle Hervouet
Isabelle Hervouet serves as the Worldwide Vice President of Customer Experience and Customer Marketing at Contentsquare, where she has worked since 2024. With a robust background in customer marketing and experience, she has held various leadership roles across notable companies, including Corsair International and Bouygues Telecom.
Current Role at Contentsquare
Isabelle Hervouet serves as the Worldwide Vice President of Customer Experience and Customer Marketing at Contentsquare. She has held this position since 2024, contributing to the company's focus on enhancing customer engagement and marketing strategies. Her role involves overseeing customer experience initiatives and marketing efforts on a global scale, ensuring alignment with the company's objectives.
Previous Experience in Marketing and Customer Experience
Prior to her current role, Isabelle worked at Corsair International as the Head of Marketing, Digital, and Customer Experience from 2020 to 2022. She also held various positions at Bouygues Telecom, including Customer and Families Marketing Manager and Loyalty Program Manager, where she developed marketing strategies and loyalty programs. Additionally, she served as the Europe Director of Digital, Acquisition & Customer Engagement at Unibail-Rodamco-Westfield from 2016 to 2020.
Educational Background
Isabelle studied at OMNES Education, where she focused on marketing and advertising, achieving a Bac + 5 degree from 1991 to 1994. Earlier, she attended Lycée Dautet in La Rochelle, studying theoretical physics and mathematics, and earned a Bac C from 1987 to 1990. This educational foundation has contributed to her expertise in customer experience and marketing.
Expertise in Customer Marketing and Business Transformation
Isabelle has significant expertise in driving customer marketing and experience across various business segments, including small to medium businesses, mid-market, and enterprise segments. She possesses a strong background in business transformation, particularly in agile and digital contexts, which has enabled her to effectively lead marketing initiatives and enhance customer engagement.
Comprehensive Skill Set in Digital Media
Isabelle has developed a comprehensive skill set in digital media, encompassing areas such as e-commerce, self-care, mobile, cross-channel, and analytics. Her extensive experience in international marketing contexts has equipped her with the knowledge and skills necessary to navigate complex marketing landscapes and implement effective strategies.