Jennifer Talcott
About Jennifer Talcott
Jennifer Talcott serves as the RVP for the Northwest region at Contentsquare, having joined the company in 2024. With nearly two decades of experience in MarTech, she specializes in conversion rate optimization and digital marketing strategies.
Work at Contentsquare
Jennifer Talcott currently serves as the RVP, Northwest at Contentsquare, a position she has held since 2024. In this role, she is based in San Diego, California, and focuses on driving growth and strategic initiatives in the Northwest region. Prior to her current position, she worked as RVP, Enterprise Southwest and Latin America from 2022 to 2023, and as VP, Existing Business, West from 2023 to 2024. Her tenure at Contentsquare reflects her commitment to enhancing customer experiences and optimizing digital strategies.
Background in Sales and Marketing Technology
Jennifer Talcott has nearly two decades of experience in the marketing technology sector. Her career includes various leadership roles that emphasize conversion rate optimization, personalization, lead generation, and digital marketing. She has held significant positions at companies such as Monetate, Bloomreach, PathFactory, and Oracle, where she developed expertise in aligning marketing strategies with best practices to meet organizational goals.
Education and Expertise
Jennifer Talcott earned a Bachelor of Arts degree in Economics from Michigan State University. Her educational background complements her extensive professional experience in the MarTech industry. She specializes in helping marketers align their needs with strategic best practices and tactics, focusing on enabling their success through effective mapping and implementation of marketing strategies.
Career Progression and Key Roles
Throughout her career, Jennifer Talcott has held various key roles in sales and marketing. She served as Sales Director at Monetate, Vice President of Sales at Bloomreach, and held multiple positions at Oracle, including Director of Enterprise Sales for the Oracle Marketing Cloud. Her diverse experience across different organizations has contributed to her deep understanding of the marketing landscape and her ability to drive results.